UX/UI | CASE STUDY | PROTOTYPING | WIREFRAMES | CAPSTONE
Nekopaw is an all-in-one app that helps new cat owners with easy access to veterinarians, verified articles, goal planning, and a community to connect with.
Prototyper, Researcher, Coordinator
6 Months
Figma, Illustrator, ProtoPie
Nekopaw is an all-in-one app designed to support new cat owners with accessible veterinary connections, verified health articles, goal planning with reminders, and a social community. Using the design thinking model, we structured the case study around UX Lean frameworks to define and validate the app concept over six months.
New cat owners often struggle to find reliable, consolidated information about cat care. Existing resources are scattered across multiple platforms, making it difficult to access veterinary guidance, health information, and community support in one place.
We conducted interviews and surveys targeting cat owners in their 20s, including both new and experienced owners. We visited adoption centers, contacted veterinaries and pet stores, and performed online research to understand common pain points.
Among the locations we visited, Seattle Humane and Whole Cat and Kaboodle Cafe provided the most valuable insights. By observing what future cat owners asked receptionists and surveying their needs, we identified the opportunity for an all-in-one informative cat app covering food, medical support, social features, and more.
Since private businesses could not share confidential material, we adjusted our approach. Using Google Forms, we targeted cat owners in their 20s and posted flyers near adoption centers and pet stores to gather responses.
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We used Figma for wireframing, ideation, and real-time collaboration across the team. Starting with low-fidelity sketches, we mapped out core user flows for veterinary search, article browsing, goal tracking, and the community feed.
For the final interactive prototype, we moved to ProtoPie, which offered advanced micro-interactions and gesture-based transitions that Figma could not replicate. This allowed us to simulate a realistic app experience for user testing and the exhibition demo.
Trello was used throughout to manage sprint timelines, assign tasks, and track progress across the six-month development cycle.
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To pitch the app, we negotiated budgets for materials and space, presenting with a projector showcasing our video. Attendees responded positively to the online medical assistance, community product rankings, and the social features of the app.
Our research concluded that an app with accessible data, communities, and healthcare would be valuable in the market. Visitors at our booth liked the idea and suggested expanding to other pets, such as dogs.
Three tools that made Nekopaw shine: ProtoPie for its unique interactive features, Figma for ideation and collaboration, and Trello for time management and progress tracking.