MARKETING | BRANDING | SOCIAL MEDIA
Ongoing design leadership for a community outreach organization, producing print and digital assets, cross-platform campaigns, comics, and website content.
Design Lead, Marketing
April 2020 to Present
Figma, Illustrator, Photoshop, After Effects
I have led design and marketing for VT Seva, a community outreach nonprofit, since 2020. The work spans annual donate campaigns, event marketing, holiday social content, sponsor stewardship, and an end-to-end brand system that keeps every piece consistent across many years of campaigns and volunteer contributors.
The visual foundation that keeps every campaign and contributor on-brand: logo, color, typography, iconography, and reusable templates for social and web.
A multi-year donate series. The visual treatment evolves each year while staying anchored to the same brand system, with text and design leading and photography serving as a supporting element.
Posters, flyers, and social assets for VT Seva events: Utsav (annual cultural event), Cricket Tournament, and Giving Plants (a community gifting initiative).
An annual calendar designed as a year-end thank-you to sponsors, paired with a motion piece for digital sharing. Built in After Effects to add a small, on-brand moment to the handoff.
Festive social content designed for Instagram and Facebook reels, with motion graphics built in After Effects.
Design and brand system by Ramya Sandadi. Photography contributed by VT Seva volunteers, including Kailash Naik (@kailashnaik).